Your website isn’t a “set it and forget it” project. It’s a living part of your business. And just like your business evolves, your website should too. But how often should you really update it?

Minor updates like blog posts, testimonials, or seasonal promos should happen monthly. Core updates, like plugin maintenance, speed optimization, and performance checks, should happen at least once a quarter. A full design refresh? Every 2 to 3 years, or sooner if your goals shift significantly.

Consistent updates don’t just keep things fresh. They improve SEO, fix bugs, and ensure you’re offering the best experience to your users. An updated website signals that your business is active, engaged, and trustworthy.