If you’ve ever heard someone say “UI/UX” like it’s one thing, you’re not alone. But UI (User Interface) and UX (User Experience) are very different, and knowing the difference can help your website perform better.

UI is all about how your website looks: the layout, colors, fonts, buttons, and imagery. It’s the visual layer your visitors interact with. UX, on the other hand, is about how your website works. It’s the flow, the logic, and how easy or frustrating it is for users to get what they came for.

A beautiful interface might get attention, but great UX is what earns trust and drives action. The best websites combine both, smooth, appealing visuals and a clear, intuitive experience that leads people exactly where they need to go.