Website Strategy Questionnaire

This Is Our Strategy

This provides us with most (if not all) of the details we need to strategize the design of your website.

Est. time to fill out questionnaire: 10-15 min

Name

First

Last

What is the name of your company/organization?

What is your website name?

[DESIGN] Do you prefer a certain design style? (ex: Simple, Sleek & Modern, Vibrant & Colorful, Light or Dark feel?)

[DESIGN] Do you have certain colors you want to stick with? (if you have any brand guidelines or colors in place, you can provide those in Basecamp)

[DESIGN] Do you prefer certain fonts or text sizes? (ex: big and bold fonts. Slender, sleek, feminine fonts. Helvetica, Arial or Script/Fancy fonts?)

[DESIGN] Are there any websites you really like that you'd like us to replicate or use as reference? (please provide links)

[DESIGN] Do you have any other input as far as the design of the site goes?

[CUSTOMERS] Describe your ideal client or customer:

[CUSTOMERS] Does your customer base have a certain demographic? (ex: Certain age, gender, interests, etc?)

[CUSTOMERS] Why would a customer go with you over your competitors?

[WEBSITE] What are your main Call To Actions for the site? (ex: request a quote, call, visit, get more information)

[WEBSITE] Where would you like you website inquiries to go? (ex: Personal or business email)

[WEBSITE] Do you want to link to any social media profiles? (please provide links)

[WEBSITE] Do you want to integrate a newsletter sign up or email CRM like Mailchimp, Constant Contact, etc? (please provide details on what you have set up)

[GOOGLE] Do you have a Google Webmaster & Analytics account already set up?

[GOOGLE] Is this site already listed and submitted to Google?

[GOOGLE] What's your official business/company name?

[GOOGLE] What's your business address? (for Google map/listing purposes)

[GOOGLE] What's your business phone number? (if different than personal number)

[SEO] What's your main product(s) or service(s)?

[SEO] What terms would people search for to find your business?

[SEO] What are the top 5-10 keywords or terms you'd like to rank on Google for?

[SEO] Who are some of your top competitors?

[SEO] What areas do you service?(ex: a city, surrounding counties, state, etc)

[SEO] Please provide any other ideas or goals you have for SEO: (aka getting found online)

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Website Strategy Questionnaire

This Is Our Strategy

Let’s Build Something Beautiful